Why reinvent the wheel?

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When I’m about to start a new project, one that requires new designs, I’m often hit by doubts. Not in my ability as a designer-maker, but more in terms of ‘Who needs another _____?’ Haven’t we got enough spoons, bowls, bags, belts, jewellery, mugs, scarf’s, hats, clothes, shoes, you name it already? And how would […]

WhyDesignVIDL

Why it’s important you design

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I don’t know if you’ve ever thought about if the designs and pieces you’re creating makes a difference? I do from time to time. I sometimes take myself in comparing the importance of what I’m doing, to …. say a doctor! Ever been there? I can’t recommend going there – at all! It’s not a healthy […]