Why reinvent the wheel?

Posted · 5 Comments

When I’m about to start a new project, one that requires new designs, I’m often hit by doubts. Not in my ability as a designer-maker, but more in terms of ‘Who needs another _____?’ Haven’t we got enough spoons, bowls, bags, belts, jewellery, mugs, scarf’s, hats, clothes, shoes, you name it already? And how would […]

Wholesale and Retail Explained

Posted · 2 Comments

When you calculate the price for your work, have you ever wondered what exactly the difference is between wholesale and retail price? I know I have, and even if it seems like a straight forward concept, it’s still complicated when you have to deal with it in real life. Are you robbing yourself for profit? […]

IMG_0220

What news you should write about in your newsletter!

Posted · 2 Comments

Do you have an email list of customers and people interested in your work? Do you write newsletters to your email list regularly? Let me be completely straight with you – I have had a list ever since I started silversmithing, and I’ve never known what to do with it! I never quite knew exactly […]

DesignWhoSplash1

How do you know if you can sell your pieces?

Posted · 4 Comments

Do you ever get doubts about whether you can sell your pieces? I mean, if anyone would actually like what you’ve created enough to buy it? If you’re designing things that you like – then how do you know if you can sell them? Should you be designing for your customer or for you? Actually […]

publicitySplash

How to get more publicity

Posted · 2 Comments

Do you find it disturbing when a stylist calls and asks you to borrow pieces or email some images? The other day I had a phone call from a journalist chasing images for an article in a magazine. He had a whole list of crafts people to phone, because he hadn’t received their images yet, […]

How to charge for something everybody can do

Posted · 6 Comments

I absolutely love learning new stuff – it’s like a drug for me. But when I’ve got the hang of a new technique or skill, my inner perfectionist starts to hit me in the head with doubt and insecurity – it goes like this: ‘I’m not as good as all the others (who’s been doing […]