Why reinvent the wheel?

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When I’m about to start a new project, one that requires new designs, I’m often hit by doubts. Not in my ability as a designer-maker, but more in terms of ‘Who needs another _____?’ Haven’t we got enough spoons, bowls, bags, belts, jewellery, mugs, scarf’s, hats, clothes, shoes, you name it already? And how would […]

Wholesale and Retail Explained

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When you calculate the price for your work, have you ever wondered what exactly the difference is between wholesale and retail price? I know I have, and even if it seems like a straight forward concept, it’s still complicated when you have to deal with it in real life. Are you robbing yourself for profit? […]


What news you should write about in your newsletter!

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Do you have an email list of customers and people interested in your work? Do you write newsletters to your email list regularly? Let me be completely straight with you – I have had a list ever since I started silversmithing, and I’ve never known what to do with it! I never quite knew exactly […]


How do you know if you can sell your pieces?

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Do you ever get doubts about whether you can sell your pieces? I mean, if anyone would actually like what you’ve created enough to buy it? If you’re designing things that you like – then how do you know if you can sell them? Should you be designing for your customer or for you? Actually […]


How to get more publicity

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Do you find it disturbing when a stylist calls and asks you to borrow pieces or email some images? The other day I had a phone call from a journalist chasing images for an article in a magazine. He had a whole list of crafts people to phone, because he hadn’t received their images yet, […]

How to charge for something everybody can do

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I absolutely love learning new stuff – it’s like a drug for me. But when I’ve got the hang of a new technique or skill, my inner perfectionist starts to hit me in the head with doubt and insecurity – it goes like this: ‘I’m not as good as all the others (who’s been doing […]